Leveraging SEAL Performance Principles

...to use your passion to harmoniously care for your financial, professional AND personal purposes.

ERIC
DAVIS

Eric Davis is a combat-decorated U.S. Navy SEAL who served honorably for over 16 years. He has been recognized as one of the premier sniper instructors for the Naval Special Warfare sniper program, where he was the Stealth & Concealment course manager.

During his last tour in the SEAL Teams, he was hand-picked for a special program to perform clandestine intelligence operations in some of the most dangerous places on the planet. Today, Davis leverages his training and operational expertise to elevate the performance of corporate and individual clients through his business, Average Frog.


Davis is also the bestselling author of Raising Men: Lessons Navy SEALs Learned From Their Training and Taught to Their Sons. He enjoys climbing, mountain biking, and surfing the beaches of Southern California, where he lives with his family.

ERIC DAVIS

Eric Davis is a combat-decorated U.S. Navy SEAL who served honorably for over 16 years. He has been recognized as one of the premier sniper instructors for the Naval Special Warfare sniper program, where he was the Stealth & Concealment course manager.

During his last tour in the SEAL Teams, he was hand-picked for a special program to perform clandestine intelligence operations in some of the most dangerous places on the planet. Today, Davis leverages his training and operational expertise to elevate the performance of corporate and individual clients through his business, Average Frog.

Davis is also the bestselling author of Raising Men: Lessons Navy SEALs Learned From Their Training and Taught to Their Sons. He enjoys climbing, mountain biking, and surfing the beaches of Southern California, where he lives with his family.

BOOKS

HABITS OF HEROES

Habits of Heroes Ebook Reveals How You Can Eliminate the Mediocrity You’ve Subscribed To.

Here's what you'll find in the book:

Four mistakes men make that directly impact their ability to live a good life, and what you need to know to avoid them..

Create a powerful mission that launches you into constant strategic progression.

Identify where you're sabotaging your future by trying to avoid failure rather than capturing opportunity.

Toughen up so that you can "take punches" again and not miss a beat.

Start surrounding yourself with a real brotherhood of like minded men, who are out there crushing life.

Eliminate the BS that says growing up means you stop having fun.

Reignite your warrior spirit (My personal favorite)

RAISING MEN

I’ve been through the toughest military training in the world, executed covert missions, trained Chris Kyle and Marcus Luttrell as snipers, and taken more than twenty enemy ships attempting to smuggle contraband out of Iraq, but I do not consider any of these things my greatest challenge or my most significant accomplishment the way I do being a father.

Fatherhood is not for the weak. It’s a long game fought in the trenches and in order to lead our children through the arduous and sometimes dangerous routes of childhood, we have to knuckle down and man up. We must have expectations not only of our children, but of ourselves, and take on every challenge as if their lives and our depended on it, because they often do.

I wrote this book as a tribute to all the dads out there fighting the good fight every day, trying to raise strong, confident, and courageous men who will someday lead us into the future.

During my time as a SEAL and SEAL instructor, I learned to repurpose my training in order to become a better father, a better husband, and a better leader, as well as a better man. Within the pages of this book, I am sharing these principles with you, both in story and application, so that you too can
raise men—be men—that you’re proud of.


Get some... Eric

Average Frog

7660-H FAY AVE
​La Jolla, CA 92037 United States
​(949)478-5562
​Members@averagefrog.com